BASE IN LDN

INFORMATION






DESIGNER
RuotongZhu



CONTACT
Zhur890@Gmail.com
Instagram




INTRO
I am a designer exploring how objects shape behaviour and interaction.
My work focuses on everyday actions that are often taken for granted, and how design can open them up to new possibilities.

Through simple structures and open-ended conditions, I create situations where users are invited to adjust, question, and reinterpret how they engage with objects.

Rather than designing for efficiency or comfort, I am interested in how design can shift perception and encourage alternative ways of acting.

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Designed for UAL Not just a shop
RuotongZhu
2024




FAN PROJECT

RuotongZhu
2024




HOW DID U SIT?

RuotongZhu
2026




BALANCE VASE

RuotongZhu
2023


An Easter-inspired coaster designed for UAL: Not Just a Shop, reimagining an everyday object as a playful and emotionally engaging gift. The project responds to emerging consumer trends beyond major holidays, offering a small yet meaningful product that enhances seasonal experiences.


In this project, I aim to create a stable yet flexible desktop storage system that adapts to different user environments, while combining modularity, aesthetics, and actual usability to solve the common issue of cluttered and disorganized workspaces.



Modern furniture emphasises comfort and efficiency, which can lead to a narrow and habitual way of thinking about objects. My work presents alternative ways for objects to exist and be experienced, encouraging the audience to keep an open mind.



A balancing vase that reflects the relationship between humans and nature through form and interaction. Its unstable equilibrium encourages careful placement and awareness, inviting users to engage with the object in a gentle way.

Updated 24.10.31